Do You Need Help With Your Mobile Marketing Campaign?

"Mobile marketing" has many definitions. It means different things to different businesses, and it can be used in many different ways. Mobile marketing is about reaching out to your audience on their cell phones, through text messages or mobile websites. These tips can let you see how you can make mobile marketing work for you.

Allow your subscribers the option to opt-out of receiving your texts. The format of your messages should automatically include an "opt-out" set of instructions or sentence. You need to use words that get the message across that they can get out of your messages. This includes words like "UNSUBSCRIBE" and "STOP."

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business ability to reach more customers via the devices they use the most.

Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.

You should be focusing on all your stats as a mobile marketer and not just a few popular ones. Measure your entire success, meaning your repeat usage, bounce rate, unique visitors, and your more popular stats like downloads, opens, activations and registrations. You want a feel for it all here.

With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.

Mobile ads need a stronger call to action than regular ads, so make sure that youre proficient at providing this type of material. A dozen exclamation points and some words like "must" and "now" arent going to cut it. You need to come up with a wording that will persuade people in only a short sentence or two.

Avoid anything in mobile marketing that seems too easy. If it seems like it may be really easy to implement, you can be sure that somethings wrong with it. Of course, were talking about mobile-specific things here, like apps and formatted sites. A lot of ads and email techniques are universal, so dont fret on that front.

Social media is not a buyers market; its essentially a large, ongoing conversation that you will need to participate in as a mobile marketer. You cannot be the proverbial salesman here. Instead, you really have to be a mobile user much more than a marketer. This means you need to focus more on communication and less on being authoritative.

Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.

As you can see, mobile marketing has many different definitions. It entails many different principles and can be adjusted to accommodate practically any objective that centers on a mobile device - this is the essence of mobile marketing. From the knowledge presented in this article, it should be apparent how your business can benefit from mobile marketing.